January 15, 2022
Digital Marketing

What is Multi-Channel Content Marketing?

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Definition: What is multi-channel content marketing?

Multi Channel Marketing is simply marketing across multiple platforms with the intention to broaden the scope of your marketing efforts. In terms of content marketing, creating content assets for various channels like social media, websites, publishing sites, etc., brings more traction to your business than just relying on a single platform. The multiplicity of medium of communications allows you to reach and convert different sections of your target demographic.

Multi-Channel Marketing integrates the following perks:

  • Increased sales
  • Purchase patterns
  • Platform usage
  • Cost savings

And it seamlessly does this on the platforms where your audience spends most of their time; you have to reach out to them.

How to implement multi-channel content marketing?

  1. Create a customer-centric organization:

It is no secret that Consumer 4.0 dictates how brands operate. Now there could be a million reasons for you to start your business, but if you fail to attract and retain customers, it becomes a futile effort. It is essential to create an organization that focuses on a good customer experience and engages them. You can do this by:

  • Being aware of customer needs
  • Collecting customer feedback
  • Surveying
  • Invest in chatbots
  • Provide good customer service

2. Create a customer engaging social map

A customer engaging social map is a visual representation of your customer journey. It includes all the aspects of your channel, such as milestones, pain points, and potential motivations. It helps pinpoint any further engagement with your brand the possible outcome and conversion issues; therefore, it is essential to create one for the future of your brand easing the process of marketing and closing any future loopholes or gaps

3. Channel introduction: what to use?

There are a million platforms to pick from to form a channel that caters to your brand and its needs, a platform where you can find your target audience. For starters, you can always target the platforms which already have a great audience creating traction, such as social media marketing, websites that align with your brand idea, email, messages, publishing houses, advertisements, your website, print material, TV, and radio.

4. Compelling content is king.

Anybody can create content; there’s so much made it’s like an endless ocean of information, but in this infinite ocean, there are things that intrigue the eye invoking questions or interest, and that is why you need to make sure no matter what the topic maybe it needs to be well thought of and propagated flawlessly.

5. Keep a check on customer feedback and behaviour.

And we’re back to customers again, but yes, to implement cross-channel marketing and promote sales properly, you’ll always have to be up to date with this aspect. Checking customer feedback is crucial. You want to know what your customers think about your brand. If it is working well for them, having good feedback might solve half your problems and even instil improvement; also, monitoring how your audience behaves and reacts to your brand is extremely important. Mapping out their behaviour itself can be a great gateway to understanding what is expected out of your business and walking on that path

6. Coordinate between channels

Putting up content in one arena does not do the trick; you need to put your content out there in different places constantly. Having separate channels and having content put across simultaneously gives you an extensive range of audiences.

7. Repurpose content

The term old is gold never gets old, especially in our case, and well, it shouldn’t. You can always go back to your library of contents, pick a few out, and put them out there, ready to be consumed again, of course, after adding extra details, revamping it a little, and making it up to date. Repurposing is an excellent method to never run out of content and market your way through.

8. Indulge in SEO marketing

Search engine optimization is a must if you want your content to rank high on search engines like Google, DuckDuckGo, Bing, etc., and increase your click rates. SEO marketing can be done by hiring someone who is experienced in this field. There are many services to pick from on the web, and you could also avail of our services for SEO marketing and get great content.

Why is it important?

Let’s look at the statistics of multi-channel marketing before diving into the importance. 74% of businesses following a multi-channel marketing strategy experience higher sales, and 64% experience customer loyalty. How great is that?

Furthermore, following a multi-channel marketing strategy helps

  • Increase your brand awareness
  • Better ROI for all your inputs
  • It increases your brand consistency
  • It helps you understand your audience
  • Creates a sustainable brand image
  • Ensures the longevity of your brand

Benefits of Multi-Channel Content Marketing

  • More traction

The more, the merrier. Having a vast range of audience spreads the word out, creating more chains of an audience that keep extending if you keep implementing the strategy.

  • Customers can use their favourite platform

Having multiple platforms gives your customers the option to take their pick, which gives you the benefit of reaching out to customers in their area of comfort with ease. Consumer choice should be a priority.

  • Brand consistency

This strategy helps you stay consistent on several channels, ensuring growth and development seamlessly

  • Education and marketing go hand in hand

Through your content, you’re not only marketing your brand but also educating your audience about yourself and several other topics that they were probably unaware of. It’s a win-win scenario.

With these, you can get to start your very own multi-channel content marketing strategy or at least consider it, or you can visit Izart at https://www.izart.in/ and have an experienced marketing team handle the task for you from scratch.

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Akash Kalra

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